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If you’re here, you’re probably thinking about a new website — or wondering if your current one is doing what it should. For many businesses and organizations, that question becomes the starting point for bigger improvements in visibility, communication, and growth.

That’s where we come in. We work with clients who want more than just a nice-looking website — they want something that feels professional, functions smoothly, and supports real-world goals.

Traverse City Web Design builds custom, high-performance websites for businesses, organizations, and institutions across Michigan and beyond. For more than 20 years, we’ve helped companies turn their websites into clear, effective tools for growth — not just something that looks good, but something that works.

Whether you’re starting from scratch or improving an existing site, our focus is simple: build something that reflects your business, communicates clearly, and helps people take the next step. That might mean generating more leads, making information easier to find, strengthening your credibility, or creating a better experience for your audience.

What We Do

We specialize in designing and developing websites that are tailored to your goals — not built from generic templates or one-size-fits-all systems. Every business has its own priorities, and we believe your website should be built around those priorities from the start.

Our services include:

• Custom WordPress website design using Elementor
• Website redesigns and performance improvements
• eCommerce development with WooCommerce
• Search engine optimization (SEO) and content strategy
• Website audits and technical improvements
• Ongoing website management and support

Every project is built to be fast, mobile-friendly, easy to update, and structured in a way that supports long-term visibility in search engines. We also build with usability and clarity in mind, so visitors can quickly understand what you do and how to get in touch.

Who We Work With

We work with a wide range of clients across Michigan, from small local businesses to larger organizations and public institutions. That range gives us experience building for many different audiences, industries, and levels of complexity.

Some of the organizations we’ve worked with include:

• Ringsmuth Wuori Trial Attorneys — one of Michigan’s top law firms
• Manistee County Library System — a multi-branch public library network
• Benzie Shores District Library — a modern, community-focused library in Frankfort
• LMAS Disctrict Health Department in Michigan’s Upper Peninsula
• Traverse City State Bank – we designed their website
• Kevin Rhodes, internationally acclaimed conductor
• Carter’s Kids – Carter Oosterhouse & Amy Smart’s chartity national charity
• The Heracles Group — a U.S.-based NGO working internationally in Syria

We also work with contractors, builders, nonprofits, municipalities, and growing businesses throughout Northern Michigan — including Traverse City, Petoskey, Charlevoix, Cadillac, and beyond.

No matter the size of the project, our goal is to create a website that feels grounded, polished, and built to last.

Built for the Long Term

A website is not a one-time project. It’s something that needs to stay fast, secure, and up to date over time, especially as your business grows and your content evolves.

That’s why we created Hosting North — our managed website hosting and maintenance platform. It was built to support the websites we create and to give clients a more complete long-term solution.

It’s also built with a focus on sustainability. Hosting North uses energy-efficient infrastructure and offsets 300% of its energy usage through renewable energy credits, helping reduce the environmental impact of the web while still delivering the reliability businesses need.

Let’s Start the Conversation

If you’re considering a new website — or wondering how your current site could perform better — the next step is simple. Reach out and tell us a little about what you’re working on.

Send us a message. Even a short description of your goals, your current challenges, or the kind of website you’re hoping to build is enough to start the conversation.

You don’t need to have everything figured out. Many projects begin with a rough idea, a few questions, or the sense that your current site is no longer keeping up with your business.

We’ll review your message and follow up with clear next steps, ideas, and recommendations tailored to your situation. From there, we can help you understand what makes sense, what it may cost, and how the project could move forward.

Start Here

Use the form below to tell us a little about your project. We typically respond by the next business day.