The Internet Is Watching… and Judging.
Let’s address the elephant-sized question in the room: Should you ‘like’ your own social media posts?
Or, even more elephant-y: Should you comment on your own social media posts? Do you boost the algorithm, or just boost your own ego?
Welcome to the awkward, wonderful world of self-engagement. Let’s break it down from every angle, with as little shame as possible.
The SEO/Algorithm Angle
Short version: Robots don’t care about your pride.
Meta, X, Instagram, LinkedIn—each platform has its own flavor of algorithm. But they all love the same thing: engagement. That means clicks, likes, comments, shares, confused reactions—anything that signals “humans are interacting with this.”
So if you toss a comment onto your own post like “Great reminder!” or “We’re excited to share this update,” technically, yes—it can nudge the algorithm into showing your post to more people.
Same with a quick like. Is it embarrassing? Maybe. Is it helpful? Surprisingly, also maybe.
Pro tip: If you’re posting from a business page, a comment from your personal profile might actually help it get more visibility. Especially if you rope a few friends in with “tag someone who needs this!”
The Ethical Angle
Are you lying to the people?
Here’s the thing—liking your own post isn’t a moral crime. You’re not running a pyramid scheme. You’re just… publicly agreeing with yourself.
But if you go too far—let’s say, posting a comment pretending to be a fan (“This company is amazing!”) from an alt account named “Karen_from_Kansas_07”—well, now we’re crossing into sketchy territory. Authenticity matters.
If you’re proud of what you posted, it’s okay to engage. Just don’t pretend to be someone you’re not. It’s the age of AI. . .people can smell fake from three screens away.
The Social Coolness Angle
Will people think you’re a dork?
Let’s be honest: maybe.
But you know what’s even dorkier? Posting something you’re excited about and then sitting silently like you’re too cool to care.
In most cases, nobody’s going to notice you liked your own post unless they’re actively looking to judge people—which is a them problem.
And commenting on your own stuff? Totally normal. You can reply to questions, add context, or even kick off a discussion. Just don’t start a whole one-man thread of “Brilliant!” → “Thanks, Me!” → “You’re welcome, Me!”
The Psychological Angle
Is this good for your mental health?
Social media can feel like shouting into the void and then checking your phone every 9 seconds to see if anyone liked your scream.
Engaging with your own post—especially if it’s helpful or meaningful—can actually help you feel more positive about it. You’re validating your own voice.
Just make sure you’re not relying on self-likes to fill some deep existential hole. For that, try therapy. Or snacks, or a nap.
The Practical Angle
Use self engagement as a tool, not a crutch.
If you’re a business owner or creator, you’re allowed to boost your stuff. You made the post for a reason, right? Add a comment with a link. Like it from your company profile. Start a conversation in the thread.
Just remember: real engagement from your community will always matter more than your solo high-five.
Should you like or comment on your own posts?
Yes—if it helps the post reach more people.
Yes—if you have something useful or fun to add.
Maybe not—if you’re trying to trick people into thinking you’re more popular than you are.
The internet is weird. But if you’re doing it with good intent, a little self-love isn’t the worst thing you can post. Besides, someone has to be your number one fan.
Stay human. Stay helpful. Stay Northern.
—Ray Weigel, Traverse City Web Design
