CLIENT: Rent A Chicken
Traverse City Web Design launched a new website for Rent A Chicken, a Northern Michigan-based urban farming company with one of the most unique business models we have ever worked with.
Rent A Chicken gives people the chance to experience backyard chicken keeping without the long-term commitment. Whether someone lives in a city, a small town, or a rural area, the service makes it easy to experiment with raising chickens and enjoying fresh eggs at home.
The concept is simple, charming, and practical. Rent A Chicken provides a chicken coop, chicken feed, and two egg-laying hens so customers can enjoy a fresh supply of farm eggs throughout the spring and summer months.
It is a perfect idea for people who want fresh eggs for themselves, their families, and maybe even their neighbors, but do not want the year-round responsibility of caring for chickens through the winter.
Even better, Rent A Chicken delivers the entire setup directly to the customer’s yard.
A Website for a Truly Unique Business
Our goal for the Rent A Chicken website was to create a clean, friendly, and easy-to-use online presence that clearly explained the service, introduced the concept, and helped customers understand exactly how chicken rental works.
For a business this original, the website needed to be both informative and approachable. Visitors had to quickly understand what was included, how the rental process worked, and why backyard chicken keeping could be a fun and practical option for their household.
A Business That Caught National Attention
When the idea of urban chicken rental reached the media, it spread quickly. Rent A Chicken was featured by a number of major national and regional media outlets, including The New York Times, Modern Farmer, NPR’s Marketplace, and several local Michigan news sources.
That kind of attention made it even more important for the website to be clear, professional, mobile-friendly, and ready for visitors discovering the company for the first time.
Built to Help Customers Understand and Take Action
The finished website gave Rent A Chicken a strong digital home for explaining their service, answering common questions, and helping potential customers take the next step.
It was a pleasure to work on a project with such a memorable concept, especially one rooted in local food, sustainability, and the simple joy of collecting fresh eggs from your own backyard.
