Case Study: Penn Street Bakery
A Corporate Midwest Bakery with National Reach

At Traverse City Web Design, we specialize in high-performance digital solutions for Michigan businesses ready to scale — and Penn Street Bakery was the perfect match. Based in Grand Rapids, this corporate bakery needed a robust, professional-grade online store to serve two very different audiences: corporate clients across the Midwest and direct-to-consumer shoppers nationwide through a seasonal mail-order catalog.

We delivered a powerful eCommerce platform that supports Penn Street’s unique business model — combining a sleek retail storefront with the back-end tools needed to manage large B2B orders, customer accounts, and dynamic shipping options.

Michigan Web Design for a Dual-Audience Bakery

Penn Street Bakery wasn’t just looking for a website. They needed a full-service eCommerce solution that could handle:

• Wholesale orders from long-term Midwest corporate clients
• Retail shoppers browsing seasonal gifts and baked goods
• Mail-order catalog integration with online product listings
• Sales team support with a mobile-friendly interface
• Secure transactions at scale with PCI-compliant processing

We built the entire platform in WooCommerce, leveraging its flexibility to create a customized, conversion-focused system that works for both retail and B2B.

Enterprise-Level Features for a Growing Brand

To meet the needs of a growing corporate bakery, we implemented advanced functionality that goes well beyond a standard online store:

• Automatic credit card payment via Authorize.net for smooth, secure checkout
• Custom shipping logic with real-time rate calculations and bulk shipping rules
• Customer account system with order history, billing tools, and address book
• Wholesale pricing and tiered discounts for corporate customers
• Membership-based pricing and client-specific product visibility
• Bulk order forms for quick ordering from catalog SKUs
• Mobile-optimized design and responsive checkout experience
• 256-bit SSL encryption to ensure secure transactions and data protection
• Integrated email marketing for seasonal promotions and catalog reminders

A Powerful Backend for Seamless Operations

Behind the polished front end is a system built for speed, security, and scale. The site supports:

• Centralized product management for catalog and online listings
• Inventory syncing across multiple sales channels
• Shipping zones and custom packaging logic
• Coupon and promotion engine to support limited-time offers
• Search-optimized structure for local and national visibility
• Easy WordPress admin tools for Penn Street’s in-house team

The result is a high-performance, easy-to-manage website that delivers excellent UX for customers — and operational ease for Penn Street’s sales and logistics teams.

Focused on Michigan — Built for the Midwest

With strong roots in Grand Rapids, Penn Street Bakery’s new site reflects both their local charm and growing corporate presence. Thanks to the versatility of WooCommerce and our attention to detail, they now have an online platform capable of handling:

• Large corporate holiday orders
• Year-round catalog sales
• High-volume shipping across multiple states
• Individual retail orders and gifts

This project is a prime example of how Traverse City Web Design helps Michigan companies scale up with confidence, reaching new customers while streamlining operations.

“Let Traverse City Web Design help you produce more sales by designing a customer-focused eCommerce site that attracts visitors and converts them into happy customers.”

Penn Street Bakery’s new website is more than just a digital storefront — it’s a fully integrated sales platform tailored to the needs of a high-volume corporate bakery with national reach. By combining wholesale functionality, direct-to-consumer catalog sales, and backend operational tools, we built a site that supports complex logistics without sacrificing ease of use.

This project showcases the power of thoughtful, strategic web development. From secure payment systems to customized shipping logic and bulk ordering tools, every feature was chosen to support Penn Street’s business goals and provide a seamless customer experience. The end result is a scalable, professional-grade platform that will serve them through seasonal peaks and long-term growth alike.

If your Michigan business is ready to level up its eCommerce presence, Traverse City Web Design is ready to help. We specialize in custom WordPress and WooCommerce solutions that drive sales, simplify operations, and make your brand shine online. Let’s build something powerful together — right here in the North.