Web Design Portfolio | Sunset Watersports

Northern Michigan Web Design - Sunset Watersport by Traverse City Web Design, LLC.

Sunset Watersports is the largest boat and watersports equipment rental company north of Grand Rapids.

We worked with them for quite a while to redesign their website and help them setup a new booking and reservation system. They run all their company’s reservations AND payments for rentals through their website and the accompanying online reservation system. It’s a pretty complex system.

When we designed their new website our number one priority was simplicity. We wanted to make it easier and more intuitive to rent boats and equipment. The simpler it is for people to find and rent boats, the more likely they are to do it.

We broke everything down by category and made those categories a permanent fixture of every page through a static navigation bar at the top of the site. Then we made every “Book It!” button and call to action a bright orange color, as well as making the buttons to book boats very large so they became the most obvious thing on every page.

They love the site and are reaping the benefits of having a top-ranked website in Google.