Email Marketing: Birdland Jazz Club
We’ve been working with Birdland Jazz Club in New York City for about ten years now, creating and sending out the Cast Party Newsletter with host and Impresario, Jim Caruso.
The email newsletter goes out to over 7500 highly targeted Broadway, Cabaret and Jazz fans. It is an off-shoot of Birdland’s weekly show – The Cast Party and their celebrated Broadway at Birdland series of concerts.
We use iContact to administer and send the newsletter, which gives us robust statistics on who opened it and what they clicked on. Over the years we’ve tried Constant Contact and Mailchimp and have found iContact to be the best mass email service around.
The format is simple – a single page newsletter that highlights the events at Birdland Jazz Club. The effect has been profound. Cast Party has been repeatedly voted one of the best shows in New York City for the past 10 years.
If you like Broadway, jazz, cabaret or just want to keep up on the New York City music scene, send us an email and we’ll sign you up for the newsletter!
Birdland Jazz Club’s Cast Party Newsletter
“Traverse City Web Design has been my partner is promoting Cast Party at Birdland with a newsletter every single Thursday for the past eleven years. In tandem, we’ve come up with a marketing system that my company, and it’s followers can depend upon like clockwork.”