http://www.landscapingbyhuffman.com

At Traverse City Web Design we specialize in designing new websites, but understand that sometimes clients simply need their websites updated, fixed, or made more popular.   We give websites different kinds of upgrades based on a clients needs.

We start by looking at how your website functions asking questions like -  What is the goal of your site?  To sell something?  To get more customers?  To have people contact you?  How does your site push visitors toward this goal and can do this better?  Can people navigate through your site? Is the most important information in your website pushed to the forefront?  What information is missing?

We then start analyzing your website visitor statistics.  If you don’t have any, we’ll set them up for you.  This not only provides information about how many people visit the website, but more importantly, it provides a glimpse into a visitor’s actions once they are on the website.  We will get your information like – the visitor’s goal in using the site, the paths they are taking as they navigate through the website, what kind of web browsers and screen resolutions your visitors have, how many people are visiting your site with mobile devices, etc.

We then compile that information and use it to create a solution to upgrade your website.

Website Upgrade Examples

Landscaping by Huffman: Full-On Website Facelift

Landscaping by Huffman had a website whose navigational structure worked fine, but the look and feel of their site detracted from the beauty of the Randy Huffman’s landscape designs. We kept the same basic structure, but went with a much improved user experience. In building the site, we made a very conscious decision with Randy to sacrifice some of the site’s high level interactions with search engines for a higher quality look, feel and tone to the visual design of the website.

Contact us to get the same search engine results for your company.

Hardline Corporation: Simple Changes, Big Results

Hardline Corporation in Interlochen, Michigan needed their website ranked better in search engines for very industry specific keywords, “Millwork Shop Drawings” and “Cabinet Shop Drawings”.  When we started they were not listed within the top 10 PAGES of Google.

They did not need a completely new website, but needed their current website to function better for both users and search engines.   We kept the same, super-simple text design they were happy with and focused instead on improving functionality.  We designed a consistent template and navigation structure throughout their website to make a better user experience and optimized other aspects of their website for search engines.  They are now appx. #3 for both search terms in Google.

Simple changes to Hardline Corporation’s website (above) resulted in dramatic changes in their search engines rankings (below).